Selling on TEMU can open doors to a global customer base—but it can also expose you to intellectual property claims that threaten your business. A single allegation of trademark or copyright infringement can lead to delisted products, frozen funds, or even a suspended account. Many sellers are caught off guard by how quickly these issues escalate and how little recourse they have without experienced legal guidance.
If you’re facing an IP dispute on TEMU, don’t navigate it alone. The Keleher Appellate Law Group defends online sellers against aggressive or unfounded claims and helps protect what you’ve built. Reach out today to consult with a Chicago intellectual property litigation attorney.
Selling on TEMU: How the Platform Works
TEMU operates as a global online marketplace connecting consumers with third-party sellers. Unlike traditional retailers, TEMU allows sellers to list their products and reach customers directly through the platform. Sellers are responsible for their inventory, listings, and customer service, while TEMU provides the infrastructure and visibility.
With low barriers to entry and high buyer traffic, TEMU attracts sellers of apparel, electronics, beauty products, home goods, and more. But with opportunity comes risk. As with other platforms, TEMU enforces strict intellectual property policies—and alleged violations can result in swift penalties.
Common IP Disputes on TEMU
TEMU sellers may face various types of intellectual property disputes, often initiated by other brands or rightsholders:
- Trademark infringement is the most common, involving claims that a seller is using a brand name, logo, or packaging that causes consumer confusion.
- Copyright claims may target product descriptions, images, or downloadable content that allegedly copies original work.
- Design patent disputes arise when a product’s shape or appearance is too similar to a patented item, even if the seller was unaware of the patent.
In many cases, these claims are submitted with little evidence, but TEMU may still remove listings or suspend seller privileges without giving the accused party a fair chance to respond.
How TEMU Responds to IP Complaints
TEMU takes a “guilty until proven innocent” approach when it comes to IP enforcement. When a rightsholder submits a complaint—often through a simple online form—TEMU may automatically take action against the seller’s listings or entire storefront.
There is usually no investigation or notice before a product is taken down. In some cases, a seller has only days to respond before facing permanent consequences. Unfortunately, many sellers miss this narrow window or fail to provide a legally sound defense, putting their accounts at further risk.
Defending Against Wrongful IP Claims
Not all IP disputes on TEMU are legitimate. Some sellers are wrongfully targeted by competitors trying to shut them down. Others fall victim to overreaching claims that go far beyond the rights granted by law. In these situations, a strong legal defense is critical.
Steps sellers can take include:
- Preserve all communication with TEMU and the complaining party
- Gather documentation such as product design files, purchase records, and prior listings
- Submit a counter-notice if the claim is without merit
- Challenge false claims of confusion or unauthorized use
- Work with a lawyer to draft precise, persuasive legal responses
Without legal help, sellers may unknowingly admit fault or fail to assert valid defenses. Even if you’re in the right, the wrong move can cost you your storefront.
Legal Protection for Your TEMU Business
When your e-commerce business is on the line, experience matters. The Keleher Appellate Law Group helps online sellers challenge wrongful IP takedowns and protect their rights in a marketplace that often favors complainants.
We help sellers:
- Draft and submit counter-notices and appeals
- Analyze the validity of IP claims against you
- Identify patterns of competitor abuse
- Preserve your listings and income during ongoing disputes
- Represent you in court, if necessary
We approach every case with focus, precision, and a deep understanding of federal IP law—especially when it intersects with e-commerce platforms like TEMU.
Contact The Keleher Appellate Law Group
If you’re a seller accused of IP infringement on TEMU, time is critical. We can help you take immediate action, preserve your account, and assert your rights. Contact The Keleher Appellate Law Group to schedule a consultation with a lawyer who understands both the law and the platform.
The Keleher Appellate Group, LLC, serves clients in Chicago, Denver, St. Louis, and the surrounding areas in Illinois, Indianapolis, Indiana, Missouri, Wisconsin, and Colorado. We also provide our services nationwide and internationally.