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Amazon offers a platform for millions of sellers across the globe to offer products to enormous numbers of consumers. Even though this is true, many people who launch their first online business with Amazon fail to recognize the critical importance of intellectual property rights when selling products online. These rights can help sellers by providing an added layer of protection for their products.

How Intellectual Property Rights Can Help

Intellectual property rights include several laws that protect sellers on the Amazon platform. These laws cover inventions, artistic work, symbols, names, images, and designs for commerce. These rights acknowledge the creator’s ownership while also granting them exclusive rights to modify or use their creations. These rights are important for several reasons.

Helping to Protect Brand Identity

Having a strong brand identity is extremely valuable. Brand identity can help your products stand out in a fiercely competitive market. Trademarking a brand name or logo that you will use on Amazon prevents others from using similar marks, which could lead to confusion. This level of protection extends far beyond the Amazon platform as it also helps to protect a seller’s brand across all platforms and markets, both online and brick-and-mortar.

Helping to Prevent Counterfeiters

Counterfeit products are a significant concern across the globe. Unfortunately, e-commerce platforms provide the perfect place for individuals to create lower-quality knockoffs of brand-name products. This can jeopardize a brand’s reputation and have severe consequences for a seller. Securing IP rights allows sellers to combat these unauthorized sellers who attempt to copy or sell fake versions of a creator’s products. 

Increasing Product Value

Intellectual property rights protect the value of your products. Products with unique design patents or even utility patents are seen as more trustworthy to buyers. This helps to set products apart from generics while establishing customer loyalty. When customers know they are purchasing patented products, they are more confident in their quality and authenticity. They are also more likely to make repeat purchases in the future and recommend your products to others.

Using Intellectual Property for Business Growth 

Amazon sellers can further benefit by leveraging their intellectual property rights to expand their business and develop partnerships with other brands. Sellers can establish licensing agreements that allow third-party sellers to use their IP in exchange for a fee. This can open up new revenue streams while allowing another business or seller to take control of the marketing and manufacturing of the products. Additionally, having a strong IP portfolio can attract other companies and investors who want to partner with you, purchase your business or a portion of it, or invest in the products you offer.

Helping Sellers Overcome Legal Challenges

Intellectual property laws, particularly when it comes to e-commerce, can be extremely confusing. For this reason, Amazon sellers may face several unique challenges. Legal disputes surrounding the unauthorized use of intellectual property can be costly and may even affect the brand’s reputation. In these cases, Amazon provides a streamlined resolution process that can help sellers avoid costly and lengthy litigation.

When dealing with intellectual property as an Amazon seller, it is essential to stay up to date on current laws. Working with an intellectual property lawyer will help you better understand your rights and legal options.

Contact Our Intellectual Property Lawyers for Help Selling on Amazon

Selling online can be rewarding and lucrative. However, it is essential that you fully handle your business’s legalities before launching it online.

If you are interested in opening an Amazon store or currently manage a store and want to explore the benefits of intellectual property rights and whether you’re taking full advantage of yours, contact our team at The Keleher Appellate Law Group, LLC. Our lawyers can meet with you for a consultation to discuss the options available to help you maintain a successful business.

The Keleher Appellate Group, LLC, serves clients in Chicago, Denver, St. Louis, and the surrounding areas in Illinois, Indianapolis, Indiana, Missouri, Wisconsin, and Colorado. We also provide our services nationwide and internationally.

About the Author
Christopher Keleher clerked for the Hon. William J. Bauer of the U.S. Court of Appeals for the Seventh Circuit.  This unique opportunity provided Mr. Keleher with an invaluable understanding of the inner workings of an appellate court.  He saw what persuades judges and what does not, and utilizes this knowledge every time he writes an appellate brief. The Keleher Appellate Law Group handles all phases of appellate litigation in federal and state courts across the country. Read more here.